30 Lessons( 8 week )

• Introduction to Social Media Platforms
• 1. Understanding different platforms
• 2. Trends, algorithms, and audience behaviour
• 3. What makes content successful
• Content Planning and Strategy
• 1. Identifying your niche and style
• 2. Creating a content calendar
• 3. Branding and tone of voice for creators
• Filming for Social Media
• 1. Using smartphones and cameras effectively
• 2. Framing, lighting, and composition
• 3. Capturing high-quality short clips
• Editing for Digital Platforms
• 1. Editing tools and apps
• 2. Cutting, transitions, and text overlays
• 3. Colour grading and audio enhancement
• Reels, Shorts, and TikTok Videos
• 1. Fast-paced editing
• 2. Hook creation
• 3. Storytelling in under 30 seconds
• On-Camera Confidence and Presentation Skills
• 1. Voice control and delivery
• 2. Engaging with the camera
• 3. Building a memorable presence
• Creative Storytelling for Social Media
• 1. Structuring short-form stories
• 2. Visual storytelling techniques
• 3. Emotion, humour, and relatability
• Branding and Visual Identity
• 1. Colour themes, fonts, and style consistency
• 2. Profile optimisation
• 3. Creating a recognisable creator image
• Content Optimisation and Posting Strategies
• 1. Captions, hashtags, and timing
• 2. Understanding analytics
• 3. Improving engagement rates
• Final Digital Content Project
• 1. Plan and create a series of social content
• 2. Receive feedback and polish your work
• 3. Build content for your professional portfolio